Eat Yer Heart Out, Nancy
Sure, that batch of angel dust so prominently displayed during that episode of your favorite prime-time drama looked pure, but don't be naïve. Chances are, it had the grimy little paws of the U.S. Office of National Drug Control Policy all over it. Now, another Fed faction is stickin' its nose in the stuff.
It seems that, according to the Federal Communications Commission, when ABC, NBC, CBS, FOX and the WB networks pocketed over $20 million of government funds for scripts containing anti-drug messages, they should have notified the viewing public of their influential sponsor, the Office of National Drug Control Policy. As featured in the 12/28 LA Times coverage,
although the recent FCC ruling serves as a mere warning and imposes no fine, "it warned the networks about running afoul of the nation's 73-year-old payola laws, which require that any broadcast 'for which money, service, or other valuable consideration' is received 'be announced as paid for' by a named sponsor." Well, c'mon now... how were the networks supposed to know that payola laws apply when the government's involved? Are George Bush and his campaign donors aware of this?
The Office of National Drug Control Policy purchased ad spots, but later "agreed to give up commercial time it had previously bought from the networks in exchange for getting the anti-drug messages incorporated in prime-time programs." The affected shows included Chicago Hope, ER, 7th Heaven and The Drew Carey Show (you know, the show where every scene revolves around harmless beer drinking). It was all part of national drug policy director, Barry R. McCaffrey's plan. Evidently, he figured that the TV script tweaks would constitute as advertising under the five-year, $1 billion anti-drug advertising scheme approved by Congress in 1988. Sadly, the networks saw it the same way.
I feel so violated! If I find out that the Office of National Drug Control Policy had the slightest influence on Andie's ecstasy escapade in the way-cool Dawson's Creek rave episode, I may have to resort to pill poppin' myself!
As far as Robert Thompson, founder of the Center for the Study of Popular Television at Syracuse University in New York is concerned, "The TV networks must feel 'damned if you do and damned if you don't." He contends in the LA Times piece that, "The government is slapping the hands of the networks for doing something that the government asked the networks to do."
Hmmm... I suppose that's one misguided way to look at it. I mean, if ABC jumped off a bridge, does that mean that NBC, CBS, FOX and the WB had to jump, too? They all ought to be ashamed of themselves, the Drug Control Office, the networks, all of them! Of course there should have been a sponsorship disclaimer preceding each druggie drama, but that's beside the point. The distressing thing is that the government seems to have pulled the ol' bait and switch on the networks, and the networks swallowed it, knowing that the integrity of their programming would be greatly compromised.
Plus, the very notion of a bunch of coked-up network execs, diet-pill addicted actors and hash-huffin' boom operators collaborating to present anti-drug message laden episodes is a bit hypocritical, isn't it? If anything, it just goes to show how desperate the anti-drug policy people in Washington are getting. Before we know it, public high school kids will be subjected to regular in-class screenings of Reefer Madness, for chrissakes!