Why does Kraft Foods insist on hounding a lowly comic artist? What is Janeane Garofaluenza and is it contagious? How did NYC's Guggenheim Museum endorse art for ad's sake? What makes worshippers at India's festival of Maha Kumbh Mela such divine marketing targets? How did man of the people, Che Guevara become a man of the potato? The Lowbrow Lowdown gets to the bottom of questions like these each and every time it hits the virtual newsstands. It's been deemed "not bad for a girl," by Modern Humorist's Co-Editor, John Aboud. And Europe's guide to arts, entertainment and culture, Culturekiosque has alluded to the word wrangling of Lowbrow Lowdown author, Kate Kaye, as "keenly crafted prose…rarely seen on the Web." The Lowbrow Lowdown is written and published with one goal in mind: fun. A lesser but no less important mission of the column is to analyze the effects of marketing and advertising on culture, society and our daily lives. The immense Lowbrow Lowdown staff pores over seemingly endless streams of content, gleaning relevant, yet lesser-known stories from an array of sources. The end result is an irreverent, opinionated, sometimes indulgent, yet guaranteed legible look at recent news and stories not only affecting advertisers and marketers, but those advertised and marketed to as well. The Lowbrow Lowdown can be seen in its entirety at its online home, www.LowbrowLowdown.com and, sometimes, in syndication partner publications. The Lowbrow Lowdown is available for syndication. Find out more about syndication. About the Author Kate Kaye, author of The Lowbrow Lowdown, lives in Jersey City with her comic-book devouring husband, Steve, and wickedly manipulative cat, Tura. Kate enjoys cooking and baking, reading, writing, playing Sodoku, hanging out in NYC, blaring rock 'n' roll music, contemplating actually doing some weaving on her floor loom, drinking excessive amounts of whiskey, listening to talk radio and attempting to grow things in her garden. To pay the bills, Kate works as a freelance writer, mainly covering the advertising and marketing industry and technology for trade publications. Read more by Kate or contact her via email at kate@lowbrowlowdown.com. The Lowbrow Lowdown Gets Some Ink Last Call with Nick Stewart In the July 11, 2003 issue of his weekly media forecast and commentary newsletter, Stewart, the President of advertising and creative agency, PTMG/worldwide, writes, "Kate Kaye's Lowbrow Lowdown goes down as one of my must-read alternative media columns." NPR's On the Media Listen to On the Media's story on viral marketing which mentions Kate's comments and her research/commentary paper, Sales Pitch Society. Promo Magazine Check out the Promo Magazine story, Brand Illusions, featuring comments by Kate Kaye. Internet Business Forum Find out why the Lowbrow Lowdown started and what makes a good Lowbrow Lowdown story in the Internet Business Forum's interview with Kate Kaye. AdWeek That's right! AdWeek has actually given props to The Lowbrow Lowdown! Read more. Culture Kiosque Take a look at Culture Kiosque's startlingly flattering review of "Kaye's class of acid wit and keenly crafted prose."