About the Author

Kate Kaye, author of The Lowbrow Lowdown, lives in Jersey City with her comic-book devouring husband, Steve, and wickedly manipulative cat, Tura. Kate enjoys cooking and baking, reading, writing poetry, hanging out in NYC, blaring rock 'n' roll music, contemplating actually doing some weaving on her floor loom, drinking excessive amounts of whiskey, listening to Howard Stern's radio show and attempting to grow things in her garden.

To pay the bills, Kate works as a freelance writer, mainly covering the advertising and marketing industry for business trade publications including AdAge's Creativity and Mediapost's MediaDailyNews.

Contact Kate via email at kate@lowbrowlowdown.com.

Other Ad & Marketing Related
Articles Written by Kate

Kate's writing has been seen in the print editions of Advertising Age, Creativity, Media Magazine and Revolution Magazine as well as online on MediaPost, Business2.0, BrandEra.com, Emerging Interest, ClickZ, and more.

Long Form Works

Sales Pitch Society
Sales Pitch Society is a research/commentary paper that documents and explores the viral and peer-to-peer marketing tactics advertisers are using more and more which employ human beings as media buys and ad placements, in essence equating people with billboards and TV ad spots. Sales Pitch Society is available for free download at SalesPitchSociety.com.

Business Blogs: How Successful Companies Get Real Results With Weblogs
This 102-page report written by Kate Kaye for MarketingWonk reveals what dozens of companies are doing in this sector, including 17 case studies and profiles of business blogs in action. The report examines how companies are using blogs for Corporate Leadership, Customer Relationship Development, PR and Media Relations, Brand Development, Stronger ROI and Sales and Knowledge Management. Get more information about this report.

Emerging Interest Streaming Media Smart Paper
This 19-page white paper-style report on the Streaming Media industry was co-written and edited by Kate. Download the free report.

Articles by Kate Kaye

Articles featured on MediaPost:
 Kate has also been a contributing writer for MediaPost's MediaDailyNews. Selected MediaDailyNews stories written by Kate:
  • Political Campaigns Chart A Course For Online Geo-Targeting, 5.20.04
  • Web Gambling Advertisers Sidestep Google Censors, 5.5.04
  • Stars, Stripes, and Streams: Web Video Ads Become Latest Forum for Politicos, 3.15.04
  • Trademark Infringement Disputes Among Search Providers Heat Up, 3.8.04
  • After Florida, Search Marketers Have More To Handle Than Hanging Chads, 3.3.04
  • Estimated Political Web Ad Expenditures Reveal That Money Is Still Miniscule, 2.20.04
  • Patent Depending: Today's Hearing Could Seal Fate Of Streaming Media, 2.6.04
  • Caucus Proves Anything But An Online Ad Fest, 2.5.04
  • Ads for Gambling Sites Abound Despite Legal Crackdown on Media, 1.30.04
  • Flurry of Online Ad Industry Acquisitions Begs Questions, Gets Answers, 12.22.03
  • Early State News Sites, Not As Primary As You Might Think: So Far, Dems Ignore 'Em, 12.15.03
  • Blogs Emerge As Hot New Ad Medium, Albeit With Trepidation, 10.27.03
  • Web Publishers Must Educate to Win Political Campaign Dollars, 2.12.03
  • Why Some Web Publishers Still Aren't P3P Compliant, 2.11.03
  • P3P Standards Could Have Privacy Concerned Users Tossing Cookies , 2.4.03
  • Advergames Popular with Blue Chips, Branding Capabilities Disputed, 12.11.02
  • Online Ads May Have Swayed Some Voters, 11.15.02

    Articles featured in Creativity (print publication):
  • Spotlight: Gavin Tatro, 501 Post, November, 2003
  • Spotlight: Sam Selis, CharlieUniformTango, November, 2003
  • Water Music: For Yessian Music's Hayley Moss, commercials can be liquid dreams, March, 2001 (View the story as scanned images)
  • Scout's Honor: Location Meister, Josh Karan, knows why they call it the city that never sleeps, June 2001 (View the story as scanned images)

    Article featured on Business 2.0:
  • Being Like Peter, Why is Peter Sealey unfazed by the Dickensian dot-com hard times? Find out in this profile of the brand strategist and all around marketing magister. 3.1.01

    Article featured on Unstrung:

  • E-book Industry Albatross, Where will the sea of content and device options lead the E-book Industry? 11.15.00 (no longer available on the site)

    Articles featured on NewMedia:
    These stories which were originally published on NewMedia seem to have vanished into the virtual vapor. However, the first two can be viewed as images and the remainder are available upon request:
  • E-XCESS, The eShow -- Bingo, fanny packs, and monkeyboys... 10.6.00
    (View the story as scanned images)
  • E-XCESS, Throwing a bash that's worth the cash, 9.8.00
    (View the story as scanned images)
  • On the Hunt for the Bobo, an in-depth look at marketing to the new bohemian-bourgeois on the Web, 8.30.00
  • E-XCESS, The current state of D.U.M.B.O., Brooklyn -- the next dot-com flooded Mission District?, 8.11.00
  • E-XCESS, A look at the true value of Web marketing indulgence, 7.21.00
  • True Confessions, a two-part feature on marketing to kids, 6.14.00 & 6.21.00

    Articles Featured on BrandEra.com:

  • Could Amazon.com Price Personalization Be Next?, 9.18.00
  • Got Goodwill? The Online Olympic Hypocrisy, 8.31.00
  • Full Metal Site Measurement, 8.17.00
  • Online Privacy Guardians Spin Their Wheels, 8.3.00
  • Anti-Spam Bill Blasts Through The House, 7.24.00
  • Ad Junkies Clean Up, 7.10.00
  • Online Content Models: Fool's Gold Or Rich Media?, 6.22.00
  • Web Attack!: The Internet Goes Ape, 6.13.00

    Articles featured on Emerging Interest:

  • Unicast Deal with Ad4ever Moves Industry Closer to Consolidation and Standardization
  • Tuesday Stroll: New Look! Same Great Product!
    Featuring Streaming Media East Conference, Klipmart and Oddcast
  • Tuesday Stroll: Here's the Beef
    Featuring Dogmatic and Twinkle
  • Tuesday Stroll: Coaxing Timid Advertisers Out of the Nest
    Featuring Grey Mail, Message Management and bThere
  • Tuesday Stroll: Supplemental Support for the Underdog
    Featuring adInterax and Xpedite
  • Tuesday Stroll: Be Nimble, Be Quick
    Featuring Poindexter Systems and DoubleClick
  • Tuesday Stroll: Digital Relations
    Featuring Carat Interactive and Netomat
  • Tuesday Stroll: Defying and Embracing the Competition
    Featuring Bluestreak
  • Tuesday Stroll: The Medium Ain't Necessarily the Message
    Featuring Agency.com and i-traffic
  • Tuesday Stroll: Zoom Into the Next Dimension
    Featuring Kaon Interactive

    Note: Tuesday Stroll Columns feature in-depth looks at companies in the interactive ad industry.

    As Featured on ChannelSeven.com:
    Online Ad Campaign Case Studies:

  • Fortune City II/integrated campaign, 2/8/00
  • Food.com II/integrated-guerilla campaign, 1/11/00
  • carOrder.com/integrated-guerilla campaign, 11/23/99
  • Food.com/integrated-guerilla campaign for college market, 10/19/99
  • Fortune City/integrated campaign, 9/28/99
  • Trailworks/banner campaign, 9/17/99
  • Uproar and sixdegrees/trivia game campaign, 9/3/99
  • Autobytel.com/sweepstakes campaign, 7/27/99
  • Peet's Coffee & Tea/email campaign, 6/8/99
  • SelfCare/banner-sponsorship-keyword campaign, 5/21/99

    kateClips Column:

  • Teen-targeting Gone Bad?, 4/14/00
  • LAPD Attitude for Sale , 4/5/00
  • Microsoft: a Wolf in Soft-wear? , 3/31/00
  • Screw-ups in the BK Lounge , 3/24/00
  • Anti Milk Org gets into the Drink , 3/17/00
  • Kids' Site Makes Ba-ba-booey , 3/10/00
  • Privacy Primer , 2/25/00
  • Ads with Attitude , 2/18/00
  • If a Banner Serves in the Woods... , 2/11/00
  • Banner Blitzkrieg , 2/4/00

    The Lowbrow Lowdown is available for syndication.

    Disclaimer
    The The Lowbrow Lowdown™ is a registered trademark. Any use of The The Lowbrow Lowdown™ name or content without consent of Kate Kaye is strictly prohibited.

    While best efforts were used in collecting and preparing the information contained herein, The Lowbrow Lowdown™ does not assume, and hereby disclaims, any liability for any loss or damage caused by errors or omissions, whether such errors or omissions resulted from negligence, accident or other causes.